Crinoline / Jacket / Sweatshirt

Big City style
Project Type:

600 sq. m

400 items

State Historical Museum
Scope of works:

Interpretative planning

Exhibition design and Creative direction

Design concept and architecture


Graphic design

State Historical Museum
March 2022 — September 2022
The project team:

Julia Napolova

Alina Ovsyannikova

Maya Nesterenko

‘Crinoline. Jacket. Sweatshirt. Big City Style’ is an exhibition about women’s urban fashion from 1861 up to the present day. Vivid, eccentric and big project showcases a wide panorama of Russian fashion: from Nadezhda Lamanova, the great Russian couturier, to modern designers.

The exhibition brings together items from the State Historical Museum’s collection and archives of contemporary designers. It recreates characteristic images of fashionable city dwellers from different eras.

‘The city street and the city style are heterogeneous, and we have taken this principle of eclecticism as our starting point: don’t expect a sequential movement from date to date, from suit to suit, from dress to dress according to the chronological tape. You will see townswomen of various epochs in various urban spaces and circumstances: they are rushing to work, meeting their loved ones on the platform, or dressing up for a festive event,’ says Tim Ilyasov, the exhibition’s author and fashion researcher.

The exhibition consists of 6 thematic zones (Station, Business Street, Beauty Shop, Showcase, Theatre, Park), each of which presents a sampling of clothing from different years, as well as accessories, outfit details and period entourage.